History

Progressive family business

Even today, Noviflora Holland BV is still a true Westland family business. Its continuity is secured by succession from the family. Especially in these times, family businesses represent stability. Family businesses are future oriented. Securing the continuity of the enterprise also for the next generation is the first matter of importance.

The history of Noviflora Holland BV goes back to 1974, when Hans and Letty van Reisen started a plant export company in Honselersdijk (The Netherlands). They exported houseplants to Sweden. In 2006, the company moved to the current location at the Trade Parc Westland II in Honselersdijk. This building provides optimum efficiency as far as production processes and working conditions are concerned. Since mid 2007, the management was taken over by Xander van Reisen and Hendrico de Brabander.

In the future, we will also continue to pursue our ambitions. We do firmly believe in our company and in our customers. By continuing to further develop, we strive to be of even better service to our customers.

1965
The Noviflora story starts in Sweden where founder Hans van Reisen starts selling flower bulbs in the mid sixties. Scandinavia was a new market that attracted Hans' attention.

1974
In addition to flower bulbs, Hans also saw opportunities for plants. After a conversation with the chairman of the flower auction, then known as CCWS in Naaldwijk, a sales outlet in the flower auction was appointed. Noviflora was the first specialized exporter of houseplants and garden plants to be operating from the Westland flower auction.

1986
The export of plants was expanded from Sweden, Denmark and Germany. Later on to England, France and Austria.

1991
Noviflora was a pioneer in the sale of plants to Eastern Europe. As one of the first companies, it started exporting to Poland and former East Germany.

1999
Because of the company flourishing and blossoming, the working space became too small.
It moved to a new location in the Strijp building. Together with the 25th anniversary, the official opening was celebrated in grand style. In the same year, the current Noviflora logo and pay off saw the light of day.

2005
Export was thriving. After only five years, this location also became too small. The development of Trade Parc Westland created possibilities for the company to build its own business premises. In October 2005, the first post was driving into the ground.

2006
In May 2006, the new Noviflora premises opened its doors. It is a modern contemporary building that offers plenty of opportunity for further growth. And those chances are fully exploited. In the three years since becoming active in the new premises, Noviflora's turnover has doubled!

2007
Since mid 2007, the management team consisting of Commercial Director Xander van Reisen and Financial Director Hendrico de Brabander takes care of the day-to-day running of the company.
Hans van Reisen currently has a advising function as a member of the Supervisory Board. The Supervisory Board comprises four people. They advise the management team and have a supervisory role in the family business.

2011
Per 20 June 2011, Noviflora Holland BV will take over export activities and staff of the Dutch branch of Clarke & Spears International Ltd (CSI). In doing so, Noviflora has taken the next step in a process aimed at strengthening its position in the European ornamental plant market.