heart for NEW.

heart for NEW.

Innovation and product innovation are spearheads at Noviflora.

Our buyers are continuously searching for new plants at growers all over Europe. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.

All novelties are accompanied by means of introductions and test markets.
New plants are recognizable by our NEW label.

In our webshop, you will find more new products