The Floral Tweetjam is a truly unique online event. A number of times a year, leading florists, designers and students get to work turning extraordinary floral products provided by our top growers into creations based on a currently relevant theme.
Together, they create and inspire throughout the day, at a special location– and everything they do, can be followed live through videos, photos and tweets on social media. At the end of the day, professional shots of their arrangements are posted on our website to inspire you as a buyer, or your customers, to get creative yourselves.
By now, the tweetjam – the name given to simultaneous jamming (improvising) and tweeting – has already been successfully tried and tested in the culinary world. During our tweetjams, a select group of floral arrangers turns out various creations appropriate to a certain theme, which can be followed live via new media. At the same time, viewers and followers can interact with the participants via Twitter and comment on what they see.
Tweetjams are a new way of interactive communication with an interested audience. The use of social media such as Twitter and Facebook, as well as modern technology like live video (live streaming) via internet, also make it possible to enthuse the younger generation of professionals and establish an animated dialogue.
Floral Tweetjam is an initiative of Flower Factor, in cooperation with Noviflora, PlantPoint, Koppert Cress and Plant Planet, and is being supported by a number of prominent suppliers.
Tweetjam Wedding Designs #yesido
Tweetjam Indian Summer #goingout