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Our organisation

We are a full-service export company located at the centre of the Dutch floriculture industry. As one of the leading plant export companies in Europe, we offer an extensive, high-quality assortment of over 12,000 fresh green and flowering plants. Looking for a specific plant? Our buyers will go out of their way to find it for you. From virtual store merchandising to category management, concept creation to personal, tailor-made sales support- Noviflora is a one-stop shop to make your business flourish. 

Market leaders in an ever-changing world
With 40 years of experience, Noviflora operates in over 20 countries, and has been a market leader in both Scandinavia and Switzerland for years. Thanks to our knowledgeable, inspiring and enthusiastic staff, we are always at the forefront of the latest developments in the horticulture industry. This allows us to anticipate future developments and create novelty concepts that surprise and inspire both our customers and the general public. We believe inspiration is a service- with an annual trend guide, our own innovative products, and a constant stream of online green inspiration, we strive to help our customers succeed in an ever-changing world.