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Noviflora expands its activities in Norway

Noviflora is taking a participating interest in the Norwegian company Vestfold Blomst AS, which enables them to join forces and increase their collaboration. This participating interest reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Noviflora already has companies in Sweden and Switzerland and is now adding Norway to the list.

Over the past couple of years, Vestfold Blomst AS has specialised in the sale of flowers and plants to Norwegian florists and garden centres. Director Øyvind Riise-Jenssen: “We’re proud that a strong, solid company like Noviflora is becoming a partner and co-owner of our business. We’re looking forward to being part of the Noviflora family and benefiting from their many years of market leadership in Scandinavia well as all their knowledge and experience. This collaboration will help us create the shortest route from greenhouse to the point of sales for national and international products and enable us to assist our clients even better and offer them a full-service solution.” The activities of Vestfold Blomst AS will continue to take place at its current site in Larvik, Norway.

Participation in the Norwegian company allows Noviflora to strengthen its position in this market, in which it has been active for many years. Through further integration into the markets where the family business is already a leading exporter, Noviflora wants to increase its role as a long-term quality supplier of flowers and plants for Northern and Central Europe. With nearly 50 years of experience and a passion for delivering fresh products and excellent service, Noviflora is one of the top Dutch exporters in the higher quality segment of ornamental horticulture. Through a single digital platform - which offers a local and international product range that is both client- and segment-focused - clients are provided with full-service solutions and supplied by a nationwide logistics network. This is combined with the development of new concepts and smart applications of data and digital systems. Knowledge and experience are used to inform and inspire clients and to improve their profits. This innovative approach and forward-looking strategy in Noviflora’s market areas will safeguard the family business’ sustainable and outcome-driven future.