In 2016, Noviflora took over the responsibility for the houseplant displays at 25 Jumbo home improvement stores in Switzerland. Since then, sales have risen significantly. More importantly, however, is that this retail chain has increased its profit on the sale of houseplants by 15%.
What supermarket or home improvement store wouldn't want this? A no-fuss plant and flower display that still makes a nice weekly contribution to a store's sales and appearance. It's actually possible.
Sales of flowers and plants in supermarkets are increasing. None of these retail chains can do without a display of colourful and fragrant ornamental plant products anymore. Such a lively eye-catcher has a positive impact on a store's look and image.
How do you say ‘I love you’ these days? Face to face, through WhatsApp, or via social media? Do you express your love with a sweet Instagram story, or through a funny GIF on Facebook? We have so many different ways and devices these days to show our love, going retro is the new modern.
Vireõ serves as an umbrella company for a number of Dutch nurseries: Berghoef Plants, Hedera Plant, Heemskerk Plant, HPD Potplanten and Koolhaas Kwekerijen. These nurseries, operating on a total area of more than 30 hectares, are all located in the vicinity of Aalsmeer and have pooled their buying and selling activities, concept development, and order management.
This month's Favourites. A new unique collection of plants and pot plant arrangements is perfect to create an atmospheric ambiance.
Are you on the hunt for the best looking plants with the most appealing price tag? Looking for good deals like that can take up a lot of your time, especially if you want to go for quality.
A crystal ball may predict the future, but a ball of coloured flowers will tell you spring is on its way. And spring is precisely what you bring into your home with hydrangeas, whether you prefer red, purple, pink, white, blue or green.
It’s still one of the most popular flowers in the world, but what do we really know about roses? Besides the fact that they’re a symbol for love? We went looking for the real story behind the rose and found these fascinating facts. Add one to a bouquet the next time a customer buys roses!
“Ter Laak Orchids is a family business that has been specialising in Phalaenopsis cultivation since 1980. Our two nurseries (17.5 ha) in the Dutch village of Wateringen produce around 8 million plants every year.”
