It’s all in the name. At Ammerlaan - The Green Innovator, everything revolves around being green. Green with their huge assortment – anything from alocasias to bromeliads and everything in between and beyond- but also green and innovative in the way they handle their business. In 2010, Ammerlaan was the very first floriculture company in the Netherlands to work with geothermal energy. Noviflora spoke with Dennis Smits about the company’s sustainable ambitions.
“Noviflora wants to do more than just supply plants and flowers. Our mission is to help our customers to capitalize on green,” explains marketing manager Gabrielle Fabbro. How is the company applying the Green Agenda to achieve this goal?
We see them everywhere on Instagram these days: smudge sticks! Of course, this trend goes way back, to a time far before the digital trend bubble. Smudge sticks are bundles of dried flowers and spices, and find their roots in Native American traditions. During the smudging ceremony, the bundle is lit and the resulting smoke is said to cleanse and purify spaces, objects and people, getting rid of any negative energies. The positive effects of smudging are well-known amongst many indigenous cultures.
A seaside home? This Hebe doesn’t mind salty air, and is a great match for gardens or balconies close to the shore. The plant will continue to bloom right up until the first frost and attracts bees and butterflies with her nectar-filled flowers.
The brighter the sun, the more flowers grow, and we’re happy that so many flowers are available again. One flower even more beautiful than the next. Besides the undisputed queen of summer, the sunflower, there are lots of other flowers that trigger that same happy summer feeling.
Vertical gardening sounds like a modern term, but wall climbing vines have been doing the same thing for years. Especially in smaller, urban gardens or on balconies, a green wall can make all the difference. It’s a simple, natural way to add a little bit of wild nature to your outdoor space.