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Plants

Perfect imperfections

Nature isn’t perfect. But what is perfect? The imperfection is what’s natural, the odd and the strange, the rough and unruly. Perfect imperfections defying and redefining what we think of as beautiful. Weird shapes, bulbous and bold or thin and wavy- these plants can teach us a thing or two about natural beauty.

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Plants

The green kind of carnivore

Strange shapes and a specific taste for insects- these plants are true meat eaters. With their colourful and curious looks, they attract spiders and insects only to catch and eat them to satisfy their hunger.

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Hunters

Vlog - Fall Hunting in Germany

During the fall, you can often find our Hunters travelling around Germany. Thanks to our local presence in producing areas, like the calluna growing regions as well as other regions, we can serve our customers in the best way possible.

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Plants

Brand NEW!

This month's Favourites. A new unique collection of plants and pot plant arrangements is perfect to create an atmospheric ambiance.

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Plants

Calluna season is here

‘Tis the season! Calluna season, that is. With its many beautiful and varied cultivars, calluna is everyone’s favourite flowering evergreen. Time to get to know this hardy, inspiring and storied plant.

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Noviflora news

New in the webshop: pottery

From wood to coconut and glass to metal and ceramic: we’ve got plant pots in all shapes and sizes. Starting today, you can satisfy all your pottery needs in our web shop! Offer your customers the complete experience by matching a plant with its perfect pot.

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Flowers

Autumn hydrangeas

Lush cut hydrangeas in antique and dark colours make for a perfect match with the autumn vibes. The hydrangea is the ideal base flower for a bouquet, but also looks gorgeous as a single flower in a vase. It’s a tough flower that will provide your customers with plenty of flower fun.

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Trend report

Earth Matters

Nature, and with it its invaluable treasures, is a huge inspiration for just about every industry these days. The warm, earthy hues, calm and pure colour palette, rough materials and imperfect textures can be found in fashion and interior trends, as well as architecture and the art world.

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Hunters

Ornamental grasses

Ornamental grasses are beautiful plants that embody elegance and calm. It is for good reason that these ornamental grasses are growing in popularity. Join our Hunter Christa on her journey to find the most unique grasses with unique appearances that are airy, pleasant to the touch, sturdy, compact, or uniquely coloured. Follow Christa and order your favourites in the webshop as soon as they’re spotted.

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Plants

Sustainable succulents

Just like Noviflora, Ovata has a strong focus on sustainability. Their green efforts show clearly in the environmentally-friendly way in which the succulents are grown (MPS-A) and the sustainable packaging. The seed starter pots are made from 100% recycled materials and the tray is made from fully recyclable FSC-certified cardboard. These succulents are all about sustainability!

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