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Category Management

Aiming for maximum profits and minimum losses

Sales of flowers and plants in supermarkets are increasing. None of these retail chains can do without a display of colourful and fragrant ornamental plant products anymore. Such a lively eye-catcher has a positive impact on a store's look and image.

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Added value

Surprise your Valentine offline

How do you say ‘I love you’ these days? Face to face, through WhatsApp, or via social media? Do you express your love with a sweet Instagram story, or through a funny GIF on Facebook? We have so many different ways and devices these days to show our love, going retro is the new modern.

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Growers

Vireõ

Vireõ serves as an umbrella company for a number of Dutch nurseries: Berghoef Plants, Hedera Plant, Heemskerk Plant, HPD Potplanten and Koolhaas Kwekerijen. These nurseries, operating on a total area of more than 30 hectares, are all located in the vicinity of Aalsmeer and have pooled their buying and selling activities, concept development, and order management.

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Indoor plants

Brand NEW!

This month's Favourites. A new unique collection of plants and pot plant arrangements is perfect to create an atmospheric ambiance.

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Hunters

How to find the best deals

Are you on the hunt for the best looking plants with the most appealing price tag? Looking for good deals like that can take up a lot of your time, especially if you want to go for quality.

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Indoor plants

Indoor hydrangeas – the messengers of spring

A crystal ball may predict the future, but a ball of coloured flowers will tell you spring is on its way. And spring is precisely what you bring into your home with hydrangeas, whether you prefer red, purple, pink, white, blue or green.

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Flowers

Five things you didn’t know about roses

It’s still one of the most popular flowers in the world, but what do we really know about roses? Besides the fact that they’re a symbol for love? We went looking for the real story behind the rose and found these fascinating facts. Add one to a bouquet the next time a customer buys roses!

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Indoor plants

Low Light Lovers

While some people can't get enough of those cosy, dark winter months, others can’t wait for the return of long, light summer evenings. It’s the same way with plants. Although every house plant needs sunlight to survive, there are some plants that do well with very little of it. Nice to have those low-light lovers in the house during the dark days!

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