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Flowers

Forced shrubs

Forced shrubs are an extraordinary phenomenon. These are flowering shrubs produced mainly in the Netherlands for cut flower purposes. The shrubs stay outside year-round, except for the few weeks they spend in the greenhouse when they are in bloom.

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Noviflora news

Noviflora expands its activities in Norway

Noviflora is taking a participating interest in the Norwegian company Vestfold Blomst AS, which enables them to join forces and increase their collaboration. This participating interest reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Noviflora already has companies in Sweden and Switzerland and is now adding Norway to the list.

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Growers

Ammerlaan-Sosef

Ammerlaan-Sosef is a nice and modern nursery that is an expert in producing Celosia and Primula obconica. The company was founded in 1999 as a partnership between the former owner Ard Ammerlaan, his son Jeffrey Ammerlaan and their employee Gertjan Sosef. Currently, Gertjan and Jeffrey work together with their enthusiastic team to supply the loveliest plants.

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Indoor plants

Ice Cascade Cymbidium

Elegant and luxurious, that’s the Ice Cascade Cymbidium. This exclusive plant owes its name to the lush 'cascade' of white flowers. A dazzling bloom to look forward to.

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Flowers

Get to work with amaryllis!

There is no flower that exudes elegance and grandeur like the amaryllis, with its magnificent flowers and stately stems. It is exactly what you need when it's cold and dark outside. Below, we suggest a few original ways to put the amaryllis in the spotlight and turn your shop into a flower fest.

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Flowers

A classic or a colourful Christmas tree?

What would Christmas be without a Christmas tree? Nothing! What kind of tree will you put up in your shop this year? Are you going for the traditional fir tree decorated with baubles, or are will you take a completely different approach with a colourful eye-catcher?

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Trend report

Beyond nature

A world without rules sounds like total chaos, but sometimes rules exist to be broken. We see it around us everywhere: things we thought were unthinkable at first, are now the new normal.

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