Noviflora has further strengthened its position in Sweden through the acquisition of the Swedish company Carlsson Blomstergrossisten i Borås AB. This takeover reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Borås will be Noviflora’s fourth branch in Sweden, alongside Gothenburg, Helsingborg and Uppsala.
Thanks to its happy, tender looks and endless colour variations, the Lathyrus remains a popular flower year after year as soon as the sun comes out to play. The scent of a Lathyrus reminds us of fresh summer fields filled with flowers. We’re guessing that’s the reason this flower is so popular with many perfume brands.