Sometimes, it's a good idea to have an outsider come in and look at what you're doing. This is because a fresh take, some common sense and a questioning approach can reveal things that insiders often miss.
In 2016, Noviflora took over the responsibility for the houseplant displays at 25 Jumbo home improvement stores in Switzerland. Since then, sales have risen significantly. More importantly, however, is that this retail chain has increased its profit on the sale of houseplants by 15%.
Sales of flowers and plants in supermarkets are increasing. None of these retail chains can do without a display of colourful and fragrant ornamental plant products anymore. Such a lively eye-catcher has a positive impact on a store's look and image.
How do you say ‘I love you’ these days? Face to face, through WhatsApp, or via social media? Do you express your love with a sweet Instagram story, or through a funny GIF on Facebook? We have so many different ways and devices these days to show our love, going retro is the new modern.
Vireõ serves as an umbrella company for a number of Dutch nurseries: Berghoef Plants, Hedera Plant, Heemskerk Plant, HPD Potplanten and Koolhaas Kwekerijen. These nurseries, operating on a total area of more than 30 hectares, are all located in the vicinity of Aalsmeer and have pooled their buying and selling activities, concept development, and order management.
A crystal ball may predict the future, but a ball of coloured flowers will tell you spring is on its way. And spring is precisely what you bring into your home with hydrangeas, whether you prefer red, purple, pink, white, blue or green.