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Hunters

Vlog - Fall Hunting in Germany

During the fall, you can often find our Hunters travelling around Germany. Thanks to our local presence in producing areas, like the calluna growing regions as well as other regions, we can serve our customers in the best way possible.

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Indoor plants

Calluna season is here

‘Tis the season! Calluna season, that is. With its many beautiful and varied cultivars, calluna is everyone’s favourite flowering evergreen. Time to get to know this hardy, inspiring and storied plant.

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Added value

New in the webshop: pottery

From wood to coconut and glass to metal and ceramic: we’ve got plant pots in all shapes and sizes. Starting today, you can satisfy all your pottery needs in our web shop! Offer your customers the complete experience by matching a plant with its perfect pot.

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Flowers

Autumn hydrangeas

Lush cut hydrangeas in antique and dark colours make for a perfect match with the autumn vibes. The hydrangea is the ideal base flower for a bouquet, but also looks gorgeous as a single flower in a vase. It’s a tough flower that will provide your customers with plenty of flower fun.

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Trend report

Earth Matters

Nature, and with it its invaluable treasures, is a huge inspiration for just about every industry these days. The warm, earthy hues, calm and pure colour palette, rough materials and imperfect textures can be found in fashion and interior trends, as well as architecture and the art world.

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Hunters

Ornamental grasses

Ornamental grasses are beautiful plants that embody elegance and calm. It is for good reason that these ornamental grasses are growing in popularity. Join our Hunter Christa on her journey to find the most unique grasses with unique appearances that are airy, pleasant to the touch, sturdy, compact, or uniquely coloured. Follow Christa and order your favourites in the webshop as soon as they’re spotted.

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Indoor plants

Sustainable succulents

Just like Noviflora, Ovata has a strong focus on sustainability. Their green efforts show clearly in the environmentally-friendly way in which the succulents are grown (MPS-A) and the sustainable packaging. The seed starter pots are made from 100% recycled materials and the tray is made from fully recyclable FSC-certified cardboard. These succulents are all about sustainability!

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Trend report

Living Coral

Today’s trend colour is 'living coral': a soft coral-red inspired by the underwater world. The Pantone Color Institute describes this colour as 'an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. This colour embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment'.

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Indoor plants

Top 25

We made a list of the 25 best-selling products of August, just for you. Didn’t get your hands on these popular items last time? This is your second chance to fill your store with the most wanted plants.

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Growers

Ammerlaan The Green Innovator

It’s all in the name. At Ammerlaan - The Green Innovator, everything revolves around being green. Green with their huge assortment – anything from alocasias to bromeliads and everything in between and beyond- but also green and innovative in the way they handle their business. In 2010, Ammerlaan was the very first floriculture company in the Netherlands to work with geothermal energy. Noviflora spoke with Dennis Smits about the company’s sustainable ambitions.

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