Noviflora strengthens its position in Sweden
Noviflora has further strengthened its position in Sweden through the acquisition of the Swedish company Carlsson Blomstergrossisten i Borås AB. This takeover reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Borås will be Noviflora’s fourth branch in Sweden, alongside Gothenburg, Helsingborg and Uppsala.