Noviflora has further strengthened its position in Sweden through the acquisition of the Swedish company Carlsson Blomstergrossisten i Borås AB. This takeover reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Borås will be Noviflora’s fourth branch in Sweden, alongside Gothenburg, Helsingborg and Uppsala.
Noviflora is taking a participating interest in the Norwegian company Vestfold Blomst AS, which enables them to join forces and increase their collaboration. This participating interest reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Noviflora already has companies in Sweden and Switzerland and is now adding Norway to the list.
We want to help our customers get the best results. Whether this means the freshest flowers and plants, effective sales promotion concept, or higher profits per square metre. To achieve this, we are constantly looking for improvements that will help them and encourage them to buy from us. This time, it's a new function we've added to our webshop: 'more from this grower'.