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Finest

The very best products from the most talented growers, picked by our experienced product specialists to charm, surprise and move your customers. Plants with a heart and a story to tell. That’s Finest.

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Selections

The Selections label offers every season a plant collection with the best price-quality ratio in a unique and attractive packaging. Are you searching for products with the best price-quality ratio? Look at our extensive Selections-assortment.

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The Kitchen Garden

The Kitchen Garden is a selection of unique, certified herbs, vegetable and fruit plants that allow customers to grow their own food from the comfort of their kitchen. The plants come with beautifully illustrated, wooden labels and tips for recipes.

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Botanical Showpiece

Botanical Showpiece is Noviflora’s platform for ‘trending topic’ plants. Our plant hunters not only follow, but predict the newest trends in lifestyle and home decor, making sure the selected plants are always in sync with the popular developments in the world.

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Brand NEW

Innovation and product innovation are spearheads at Noviflora. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.

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Ogreen

We believe in the power of nature and it is our mission to reconnect people to all things green. Being around nature makes us feel better and gives us a boost of positive energy. Our increasingly urban lives have caused a disconnect between people and nature, and we believe bringing plants back into our everyday lives will re-establish that lost connection. Plants allow everyone to live in a nature-filled environment, even in the middle of a crowded city, and give a simple way to enjoy, unwind and recharge.

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LESS PLASTIC.

For an industry that revolves around the treasures of nature, we tend to use a lot of plastic. Plastic that protects our plants and products during transport, and plastic for packaging that provides a pleasant, uniform look.

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