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Our ultimate quality label

The most beautiful flowers and plants, cultivated by the most talented growers, and personally checked by Kees, our inspector. Our very best brand and our ultimate quality label - that is Finest. 


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For an industry that revolves around the treasures of nature, we tend to use a lot of plastic. Plastic that protects our plants and products during transport, and plastic for packaging that provides a pleasant, uniform look.

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The Kitchen Garden is a selection of unique, certified herbs, vegetable and fruit plants that allow customers to grow their own food from the comfort of their kitchen. The plants come with beautifully illustrated, wooden labels and tips for recipes.

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Innovation and product innovation are spearheads at Noviflora. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.

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Botanical Showpiece is Noviflora's platform for 'trending topic' plants. Our plant hunters not only follow, but predict the newest trends in lifestyle and home decor, making sure the selected plants are always in sync with the popular developments in the world.

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The Selections label offers every season a plant collection with the best price-quality ratio in a unique and attractive packaging. Are you searching for products with the best price-quality ratio? Look at our extensive Selections-assortment.

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Ogreen helps you live a healthy and vital life. The Ogreen plants, known as Ogreen Clean Machines, have all been thoroughly tested and proven to clean at least 10m2 of air in your home, school or office.

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