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Our ultimate quality label

The most beautiful flowers and plants, cultivated by the most talented growers, and personally checked by Kees, our inspector. Our very best brand and our ultimate quality label - that is Finest. 

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For an industry that revolves around the treasures of nature, we tend to use a lot of plastic. Plastic that protects our plants and products during transport, and plastic for packaging that provides a pleasant, uniform look.

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Every day, buyer and chief of Musthaves, Rudy, travels from grower to grower handpick new floral treasures to add to the Musthaves collection. Do you want to know more about our Musthaves? We interviewed Rudy to tell us all about it.

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Innovation and product innovation are spearheads at Noviflora. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.

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The Selections label offers every season a plant collection with the best price-quality ratio in a unique and attractive packaging. Are you searching for products with the best price-quality ratio? Look at our extensive Selections-assortment.

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Ogreen helps you live a healthy and vital life. The Ogreen plants, known as Ogreen Clean Machines, have all been thoroughly tested and proven to clean at least 10m2 of air in your home, school or office.

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