Ammerlaan The Green Innovator

It’s all in the name. At Ammerlaan - The Green Innovator, everything revolves around being green. Green with their huge assortment – anything from alocasias to bromeliads and everything in between and beyond- but also green and innovative in the way they handle their business. In 2010, Ammerlaan was the very first floriculture company in the Netherlands to work with geothermal energy. Noviflora spoke with Dennis Smits about the company’s sustainable ambitions.

Dennis, you've been with Ammerlaan for 20 years now. How did you get started?
I started with planting and cleaning plants, a way to get into the industry. Ammerlaan is such a varied company, with lots of different types and species. It's in our name, of course, Green Innovator, we're always looking for new products. If you ask me, our plants are pretty much the Mercedes of potted plants [laughs].