Noviflora revitalises houseplant displays for a Swiss home improvement chain

In 2016, Noviflora took over the responsibility for the houseplant displays at 25 Jumbo home improvement stores in Switzerland. Since then, sales have risen significantly. More importantly, however, is that this retail chain has increased its profit on the sale of houseplants by 15%.

Account Manager Hans Pullens: 'Our display concept and its implementation have revitalised this category. The improvement quickly showed results and Jumbo is very pleased with this new situation.'