Noviflora strengthens its position in Sweden

Noviflora has further strengthened its position in Sweden through the acquisition of the Swedish company Carlsson Blomstergrossisten i Borås AB. This takeover reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Borås will be Noviflora’s fourth branch in Sweden, alongside Gothenburg, Helsingborg and Uppsala.

Over the past few years, Carlsson Blomstergrossisten i Borås AB has profiled itself as a premium quality supplier of flowers, plants and accessories to florists and garden centres in Western and Central Sweden. Carlsson Blomstergrossisten i Borås will continue to operate from its current location in Borås.