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For an industry that revolves around the treasures of nature, we tend to use a lot of plastic. Plastic that protects our plants and products during transport, and plastic for packaging that provides a pleasant, uniform look.
Innovation and product innovation are spearheads at Noviflora. Noviflora closely cooperated with various plant breeders, growers and the novelty department at the FloraHolland flower auction, so we are always informed about the introduction of novelties.