Partnership in flower and plant displays
Sales of flowers and plants in supermarkets are increasing. None of these retail chains can do without a display of colourful and fragrant ornamental plant products anymore. Such a lively eye-catcher has a positive impact on a store's look and image. Although this 'green' product group only generates a small percentage of total sales compared to the fresh produce or meat departments, it's one that demands a lot of attention and expertise. Not all retailers can invest in this. This is why Noviflora is offering them a partnership in displays that includes a customised assortment, remote management assistance, and even profit margin guarantees. The result? A great display that maximises profits and minimises losses.
You have suppliers...and you have partners. Noviflora belongs to the latter category. We go farther than just the systematic supply of an appropriate assortment of flowers and plants. And farther than just supporting category managers at both supermarkets and home improvement stores. In fact, we are the category managers for these chains. We take over the responsibility for the assortment, the look of the display, the sales and the margins. We're thus making things a lot easier for both the retail chain as a whole as well as each of its individual stores. Always keeping the shopper's perspective in mind, our goal is not to stuff as many products into a display as possible; in fact, we often hold back a little. What's important for us, is having the right products in the right quantities in the right place at the right time. This is how we always create a super fresh, timely and attractive display that's appropriate for the season, the chain and the specific needs of the customers.