Indoor Must-haves with Rudy Hoek

Every day, buyer Rudy Hoek travels from grower to grower to select our Indoor Musthaves: on-trend plants we know your customers will love. A brand new selection is available in the webshop every Thursday. Rudy’s personal favorite? Any plant with a tough character.

A new selection every week- that's a lot of must-haves!
That's right! But I'm driving around visiting different growers every day, so I come across a lot of fantastic plants. It'd be a shame not to share those with our customers. The Indoor Musthaves list has about 25 to 30 new plants every week, and you can easily spot them in the webshop thanks to their logo.

How does a plant become a must-have?
It has to stand out from the crowd, and have a strong, interesting personality or unique characteristic. I've been doing this for a long time, so it takes a lot for a plant to move me. If a plant manages to trigger me somehow, it's a must-have. It can be a new species that fits the current zeitgeist, or one we've known for a while but is due for a comeback. Forgotten plants deserve their time in the spotlight as well!

Curious about our Indoor Musthaves? Use the 'indoor musthaves' filter in the webshop to see an overview of this week's selection.