Fresh and tender at the same time, optimistic and, above all, cool: Digital Lavender is the colour we are all craving. It is the go-to colour for 2023, and so this soft violet hue will inevitable play a major role. It is a pastel purple shade that expresses two contrasting emotions and brings both together in perfect harmony: cheerfulness and calmness.
Digital Lavender is the new colour inspiration. We can already see it everywhere on catwalks and red carpets, but also as hair colour, wall paint and for furniture. All the more reason to add flowers and plants in this soft shade of purple to that list. This calm colour is perfect for combining with other shades, so mix and match with flowers, plants and pots in other colours.
Get inspired by this trend and add Digital Lavender-coloured products to your store.