Meet our new green treasures

The very best products from the most talented growers, picked by our experienced product specialists to charm, surprise and move your customers.

Plants with a heart and a story to tell. That’s Finest Selection.

"Trendy, popular green plants of the very best quality. That's the kind of green plants you'll find at Finest Selection." Says Finest Selection product specialist Rudy van der Hoek."An aloe vera, for example, or a calathea, a platycerium, or a monstera. These are plants you see popping up everywhere, the kind of must-haves that feature on everyone's wish list, but it's important to know that not every monstera or calathea is the same. If you put a Finest Selection monstera next to a 'regular' monstera, for example, it's easy to see the difference. The Finest Selection plant is much heavier and has more leaves, and those leaves have more of those characteristic holes."

Finest Selection is the ultimate quality label of Noviflora. The plants are especially selected by our product specialist from among the best nurseries. The Finest Selection growers have a true passion for cultivating plants with love, thereby achieving the very best quality.