A visit to idyllic San Remo

San Remo is well known for its ‘flower Riviera’, so of course we had to go for a visit. Together with a group of florists from Interflora, we toured around a few growers in the area.

San Remo is home to about 1000 nurseries, most of them small, family-run businesses. They often specialise in a single product and still greatly value manual labour. As one of the growers put it, 'the quality of a product depends on who grows it', and we couldn't agree more. The craftsmanship, the traditional growing methods, the love for their work and the attention they give their plants is reflected in the flowers they grow, which are absolutely beautiful! When they're ready, the growers drive their flowers to the auction in San Remo themselves.

In this floral region, you will often find ranunculus, anemones, mimosas and genistra. Thanks to the mild climate, the circumstances are perfect for these flowers to grow both outdoors and in greenhouses. Take a look at these wonderful Italian beauties in our webshop.