Sometimes, it's a good idea to have an outsider come in and look at what you're doing. This is because a fresh take, some common sense and a questioning approach can reveal things that insiders often miss.
In 2016, Noviflora took over the responsibility for the houseplant displays at 25 Jumbo home improvement stores in Switzerland. Since then, sales have risen significantly. More importantly, however, is that this retail chain has increased its profit on the sale of houseplants by 15%.
What supermarket or home improvement store wouldn't want this? A no-fuss plant and flower display that still makes a nice weekly contribution to a store's sales and appearance. It's actually possible.
Sales of flowers and plants in supermarkets are increasing. None of these retail chains can do without a display of colourful and fragrant ornamental plant products anymore. Such a lively eye-catcher has a positive impact on a store's look and image.
