Sign in

Growers

Holstein Flowers – Gerbera in their DNA

Holstein Flowers is a close-knit family business. The love of gerberas has been deeply rooted in their DNA for many years now. Father Henk van Holstein started as a grower in 1946, and his sons joined the company one by one.

Read more

Hunters

Floralhunter Dennis

Hunting for the prettiest flowers is kind of like an adventurous voyage, with a beautiful treasure at the end. Our Floralhunters head out every week to find these colourful treasures, and on the way, they always discover something unique or new. Follow their adventures with the Hunters Tool, and dive into the diverse and inspiring world of flowers!

Read more

Outdoor plants

Go up in height with plants on stems

Do you want to add an extra dimension to your garden? Standard plants are the perfect solution with their bare stems and attractive canopy of leaves (and flowers). They bring height to the garden and take up little space, so they’re simply ideal!

Read more

Flowers

The power of scent for better sales

Even the slightest hint can take you back. A whiff of something that reminds you of summer in France with your first love in 1984, or visiting your potpourri-loving grandma every Sunday.

Read more

Indoor plants

Transport yourself to the tropics

Whether you are yearning for your exotic holiday destination or want to create a nice tropical atmosphere in your shop: with some well-chosen flowers and plants you can imagine yourself in the tropics. Welcome to the jungle!

Read more

Indoor plants

Harmony by nature – Ikigai Oxalis

Happiness can be explained in many ways. But we all look for, balance, satisftaction, and a course in life which combines in harmony. A unique explanation of happiness in life is Ikigai.

Read more

Hunters

Hunter Barry

Follow your favourite Hunter, witness their adventures, and be amongst the very first to see and order newly ‘hunted’ products on the Hunter-tool.

Read more

Noviflora news

Noviflora strengthens its position in Sweden

Noviflora has further strengthened its position in Sweden through the acquisition of the Swedish company Carlsson Blomstergrossisten i Borås AB. This takeover reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Borås will be Noviflora’s fourth branch in Sweden, alongside Gothenburg, Helsingborg and Uppsala.

Read more

Added value

A pot for every plant

The time has come again to bring a spring atmosphere to your store again. Colourful plants in pastel shades? Check! A statement pot to display them in? Check… almost! Select the most beautiful pots for your store and let your plants shine even more this spring. Which pot will you choose?

Read more