Noviflora | Journal

Growers

Ammerlaan The Green Innovator

It’s all in the name. At Ammerlaan - The Green Innovator, everything revolves around being green. Green with their huge assortment – anything from alocasias to bromeliads and everything in between and beyond- but also green and innovative in the way they handle their business. In 2010, Ammerlaan was the very first floriculture company in the Netherlands to work with geothermal energy. Noviflora spoke with Dennis Smits about the company’s sustainable ambitions.

Outdoor plants

Garden Mums

A colourful eye-catcher, this ultimate autumn flowering plant: always colourful and smothered in blooms. For patio, balcony or garden. Success guaranteed.

Noviflora news

Noviflora: “We are intrinsically motivated to promote the power of green”

“Noviflora wants to do more than just supply plants and flowers. Our mission is to help our customers to capitalize on green,” explains marketing manager Gabrielle Fabbro. How is the company applying the Green Agenda to achieve this goal?

Trend report

Unwind and purify with smudge sticks

We see them everywhere on Instagram these days: smudge sticks! Of course, this trend goes way back, to a time far before the digital trend bubble. Smudge sticks are bundles of dried flowers and spices, and find their roots in Native American traditions. During the smudging ceremony, the bundle is lit and the resulting smoke is said to cleanse and purify spaces, objects and people, getting rid of any negative energies. The positive effects of smudging are well-known amongst many indigenous cultures.

Indoor plants

Look what just arrived – Hebe Addenda

A seaside home? This Hebe doesn’t mind salty air, and is a great match for gardens or balconies close to the shore. The plant will continue to bloom right up until the first frost and attracts bees and butterflies with her nectar-filled flowers.

Outdoor plants

Botanical beauty with stamina

When other garden flowers start losing their petals, the Aster starts blooming, until far into autumn. With its beautiful, fresh green leaves and stems, the plant looks like a wildflower, with gorgeous, strikingly bright flowers.

Hunters

Vlog orchid expert Arno Zwinkels

Orchids are the specialty and passion of our plant expert Arno Zwinkels. Through his years of experience, he has gained a lot of knowledge. This vlog focusses mainly on Opti-flor's orchids. What makes these plants so special?

Sustainability

Online update: filters for sustainable products

The filters at our webshop now include ones for 'Less Plastic' and 'Eco-friendly' to make it even easier to search for products with these specific characteristics.

Indoor plants

No more water shortage for your plants – Acqua solutions

Everyone’s excited about summer: vacation, no commitments, plenty of time to relax and just do whatever you feel like. Unfortunately, this period is a little less than perfect for our plants.

Indoor plants

A flowering gem for indoors and outdoors

The Celosia has more than one look. This plant is available in varieties with flaming feathery plumes, adorable slender tails or enchanting combs full of velvety wrinkles.