Noviflora is taking a participating interest in the Norwegian company Vestfold Blomst AS, which enables them to join forces and increase their collaboration. This participating interest reflects Noviflora’s multi-local strategy based on market leadership, which focuses on the market areas of Northern and Central Europe. Noviflora already has companies in Sweden and Switzerland and is now adding Norway to the list.
We want to help our customers get the best results. Whether this means the freshest flowers and plants, effective sales promotion concept, or higher profits per square metre. To achieve this, we are constantly looking for improvements that will help them and encourage them to buy from us. This time, it's a new function we've added to our webshop: 'more from this grower'.
The Hillenraad100 is the annual ranking of the hundred most prominent companies in the horticulture sector. Only one per cent of businesses in the Dutch horticulture sector make it into the Hillenraad100.
Noviflora's key growers were recently invited to a small exclusive event at which we informed them about current developments at Noviflora and discussed ways for intensifying our collaborative efforts.
Profit is not something to add on at the end. It's something to plant from the beginning. We want to help our customers achieve the best results.
“Noviflora wants to do more than just supply plants and flowers. Our mission is to help our customers to capitalize on green,” explains marketing manager Gabrielle Fabbro. How is the company applying the Green Agenda to achieve this goal?
Did you know our webshop has a ‘Spot offer’ filter? By selecting this filter, you can find all the best deals in our shop.
San Remo is well known for its ‘flower Riviera’, so of course we had to go for a visit. Together with a group of florists from Interflora, we toured around a few growers in the area.
It feels like just yesterday. That one day in the 60s, when founder Hans van Reisen travelled from the Netherlands to Sweden in a Volkswagen Beetle with no heater and a trunk filled with flower bulbs.
Behind the scenes, we’re constantly working hard to optimize our webshop.
